Questions. Answered.

1. 01

   What does SPARKD do?

   SPARKD is a creative production studio in Maastricht, the Netherlands. We make video, 3D, animation, illustration, ads and real-life shoots for brands and organisations, from creative direction to the final file. Some clients come with something to launch, some need to explain something to their audience, and some want a steady flow of good content.

2. 02

   Do we need a finished brief before we contact you?

   No. A rough idea is enough. If you know what you want to make, we make it. If you only know what it has to achieve, we work out what it should be first.

3. 03

   What kind of clients do you work with?

   Brands, artists and organisations that care how their work looks. In practice that means music artists, record labels and events, fashion and lifestyle brands, and tech and B2B companies. We also make explainers for organisations that need to tell their customers, residents or students something. We work with clients in the Netherlands and abroad, in English and Dutch.

4. 04

   What do you mean by a "world"?

   It is the style we set for a client before we make anything: the look, the setting and, where it helps, a cast of characters. Everything we make after that is made in it, so a campaign, a series of explainers or a year of content all look like they belong together. You pay for it once, and it stays ready for the next project.

5. 05

   Do you come up with the idea, or only produce?

   Both. We do the creative direction: the idea, the style and the story. Then we make it. On bigger projects we also run the project management, so one team handles everything from the first idea to the last file.

6. 06

   What does a project cost?

   Every project gets a fixed price, agreed before anything starts. The price depends on the scope: how many assets, which formats, whether it is film, animation or stills, and whether it is one project or an ongoing partnership. The style and the characters are priced once, so follow-up projects in the same style cost less. Tell us what you want to make and we come back with a proposal.

7. 07

   How long does a project take?

   It depends on the scope. We agree the timeline in the proposal, before work begins. Every project runs through the same six steps: intake, the idea, the plan, production, the finish and delivery. You approve the direction before we produce anything, so the timeline holds.

8. 08

   How many rounds of feedback do we get?

   Two. Before we make anything, you approve the plan: the direction, and the script and storyboard for films. Once you see the first full version of the work, you get two feedback rounds. After your approval we deliver the final files in every format you need.

9. 09

   Can you work with our existing brand guidelines?

   Yes. If you have a brand book with colours, fonts and a tone of voice, we work within it and set the style for your campaign on top of it. If you do not have one, we set a style for the campaign itself. We do not design logos or full brand identities.

10. 10

    Do you work on retainer or per project?

    Both. Some clients work with us for years, with new campaigns and content every month. Others come for a single campaign, a launch or a release. Either way, the style and the characters we build stay ready, so a second project starts faster than the first.

11. 11

    Do you use AI to make the work?

    Yes. Generative AI is our speciality, and we use it alongside 3D, animation, illustration and real-life shoots. For AI work we build a setup per client, with the references and tools that keep every frame in your style, so the result looks like your brand. AI lets us work fast. What the work should look like is decided by people.

12. 12

    Is the work original, or is anything stock?

    Everything is made for your project. We do not use stock footage or stock images. For AI work, even the storyboard frames are finished images, so what you approve is what you get.

13. 13

    Who is behind SPARKD?

    SPARKD is run by Nikol Zarovnaya and Bryan Linke from Maastricht. Nikol leads the creative direction. Bryan founded the studio and handles production, operations and new business. SPARKD is part of Linga Group BV, a Dutch holding company that also runs Linga Management, a boutique artist management company. Around the two of them is a network of videographers, photographers, stylists and other creatives.

14. 14

    How do we start?

    Tell us what you are working on: the project, the deadline and what you need. A rough idea is enough. We reply within 48 hours and set up a first meeting. After that you get a proposal with the scope, the timeline and a fixed price, and nothing starts before you agree to it.

Something we did not answer? Ask us directly.