GIVE SOUL
A game mission at Ahoy.
A phone call in Ibiza, a flight to Rotterdam and a drive through the city at night, styled as an open world game and cut to the DJs’ own track. Shared close to 5,000 times.
What we make. AI video production.
AI video production with a director behind it.
Generative AI is our speciality. We use it to make commercials, music videos and campaigns that would cost far more to shoot, or that cannot be shot at all. It is one of our tools, next to 3D, animation and real shoots. What makes it work is the direction: a script, a storyboard and a team that checks every frame.
Start a conversationThe work
NACHT WACHT × ALTRUISM
Real footage and the shots you cannot film.
Videographer Jos van de Leur shot the live footage in a forest in Arnhem. We added what no camera could catch, like a wolf keeping watch with the moon in its eye.
THE CONGREGATION
Two shrines. Wrong crowd.
Our own film: a Shinto shrine in drift smoke and a last supper in balaclavas. The collision only works if every frame is played dead straight, and that is where direction comes in.
How we work with AI
- 01
Script and storyboard first.
Every film starts with a script and a storyboard. The storyboard frames are finished images, so what you approve is what you get.
- 02
A setup per client.
We build a setup for every client, with references that keep every frame in your style and your characters the same in every shot.
- 03
Mixed with real footage.
When the project needs it, we combine AI with real footage and 3D. On the Spoorzone trailer a videographer shot the live scenes and we made the rest.
- 04
Finished by hand.
We edit every film, add sound design, mix it and grade the colour. Faces, hands and details that drift are fixed or made again.
What you get
- AI commercials and launch films
- AI music videos and visualisers
- Hybrid films that mix AI, 3D and real footage
- Stills and key visuals from the same setup
- A setup that keeps your style and characters ready for the next project
How it works
- 01 Intake You tell us what you want to make, who it is for and when you need it. You get a proposal with a fixed price.
- 02 The plan We write the script and make the storyboard. You approve it before we make anything.
- 03 Production We make it with animation, 3D, AI, a real shoot or a mix of them.
- 04 Delivery Two feedback rounds, then the final files in every format you need.
Questions
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What is the benefit of AI?
Two things. It costs less, because there is no set, crew or location to pay for, and that budget goes into more versions, more formats and a better finish. And it can take place anywhere: a boutique that does not exist, a fantasy world for a music video, a city at night you could never close off for a shoot. A few years ago that took a CGI studio and a budget to match. Now we make it for a fraction of that.
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Does it look like AI?
It should not. We check every frame for faces, hands and details that drift, and fix or remake what does not hold. Characters and products stay the same from shot to shot.
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Can you use our real product or our real people?
Yes. We work from your photos, product shots or footage, and keep them recognisable in every shot.
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Do you use AI for everything?
No. We use it when it is the best way to make the idea. Some projects are 3D, animation or a real shoot, and many are a mix.
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Who decides what it looks like?
We do. Nikol Zarovnaya leads the creative direction on every project. AI lets us try more ideas and work faster, and the choices are made by people.
What else we make
Frame 06 / 06. Start
What are you working on?
Tell us about the project, the deadline and what you need. We reply within 48 hours.
Start a conversation Or email us at info@sparkd-studio.com