GIVE SOUL
A DJ show, announced as a game mission.
Give Soul booked Max Dean B2B Luke Dean for an all night long at Ahoy Rotterdam. The crowd they wanted to reach grew up on open world games. So instead of a regular announcement, we made a short film styled as a game mission, cut to the DJs’ own track. It was shared close to 5,000 times.
More: Event campaigns →AHOY / 27
The Mission: Ahoy.
It starts with a phone call in Ibiza, then a flight to Rotterdam and a drive through the city at night. The bass gets louder with every step down the last corridor, and the drop lands on the reveal.